Ethan Song & Hicham Ratnani FOUNDERS OF FRANK AND OAK. They transformed their millennial retailer into a lifestyle brand, complete with in-store cafés and a print publication.
Each one of our unique locations is built and furnished with sustainable materials and methods in partnership with Canadian artisans. Grab a seat, an espresso or a Kombucha, and try on our latest collections with the help of our expert Style Advisors. Come hang!
Built sustainably Our stores are built as conscientiously as possible with recycled materials and minimal waste. Keeping it Canada We partner with Canadian artisans in the construction of all of our stores because we’re big fans of small businesses. Good neighbors Community is important to us. Every one of our stores is uniquely conceived with each neighborhood in mind.
How it all started
Back in February of 2012, long-time friends Hicham and Ethan, alongside a small group of passionate creatives launched Frank And Oak in what was originally a kitchen. From that humble space, they solidified the foundations of our brand. Frank And Oak has never stopped growing since, both as a company and as a team. Though some argue that one should always look to the future, reflecting on our past has helped us strengthen our vision and ethics. The devastating impact of climate change has made us conscious that we all have an active role to play in our collective future. Today, we are more than ever committed to fighting for our planet and will continue to set an example as best we can by offering better sustainable products.
What is the BoF 500? The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.
Biography Ethan Song and Hicham Ratnani are the Canadian duo behind Frank and Oak, which serves affordable basics to creative millennials.
The upstart lifestyle brand launched its e-commerce website in 2012, immediately attracting a demographic seeking handpicked styles curated to each individual’s taste. Today, Frank and Oak has more than 2.5 million members, operates 20 brick-and-mortar stores, and has expanded into a lifestyle, with in-store barbershops and cafés, as well as a bi-annual print publication.
Since 2017, Frank and Oak has increasingly turned its focus to sustainability by sourcing eco-conscious materials and methods. The brand aimed to have 50% of products made with minimal impact processes by 2019. In February 2018, Frank and Oak raised $16 million in a funding round led by Caisse de dépôt et placement du Québec.
The childhood friends grew up and attended school together in Montréal. Following jobs in consulting at Deloitte, the pair made a pact to start their own company. After considering the beauty business, Song and Ratnani settled on men’s clothing, and founded Modasuite in 2010, an online store offering customizable menswear. Despite a strong concept, the brand failed to attract clients and investors.
After identifying a gap in the market for quality menswear at an affordable price, Song and Ratnani launched Frank and Oak in 2012. From its inception, the brand has focused on design, quality, and a seamless shopping experience.
The label operates a vertically integrated structure where all production remains in-house, making monthly collections. A fundamental feature is customization. Customers must become members to shop, allowing them to create a style profile and receive a monthly personalized selection of items.
With the aim of becoming a global lifestyle brand for millennials, in 2016 Frank and Oak expanded into womenswear, attracting over 100,000 customers in its first two months. The label’s fast growth garnered worldwide attention. In 2015, the Frank and Oak topped Deloitte’s Canadian Technology Fast 50, with a four-year revenue growth rate of over 18,000 percent.