FERNE McCann is a huge hit on her show First Time Mum, but she’s got to work a little harder with her clothing range.
The Sun Online can reveal that the former Towie star’s brand Souki Belair has reported a loss.
According to company accounts, the online fashion store was in the red by £6,666 and had only £1,226 in the bank.
It last made a profit in 2018 - £2,300.
The 30-year-old was seen on her ITVBe show talking about the style range, saying to her business partners that they "need to get organized".
You can’t blame Ferne for shooting for the stars, as she dreams of having Hollywood A-listers such as Hailey Bieber wearing her clothes after Kylie Jenner posted a pic dressed in a similar outfit to one of Ferne’s.
She added: "If my style sister Kylie Jenner can be one of the youngest billionaires, I don’t see why we can’t recreate that success.”
The claim to be Kylie’s "style sister" may not be that outlandish, as the pair once partied together.
Back in 2016, she left This Morning fans in hysterics after doing a live link in her slippers and with a bunch of receipts as her cue cards after partying the night away with Kylie.
Let’s hope Ferne makes a success of Souki Belair in 2021, as it's now having a Black Friday sale up until Monday where there’s 75% off everything.
The telly queen doesn’t do just women’s clothes but cute outfits for toddlers, which are modeled by her daughter Sunday, three, on the website.
She set her firm up in November 2016 and the new accounts are for the year ended 30 November 2019
